Creative Wallonia is a framework program that places creativity and innovation in the center of the Belgian Walloon project.
Back in 2011, we were lucky enough to get appointed as the agency behind their visual identity and graphic universe for the years to come, and what began as a first contact became a long-lasting effective relationship. As you know it, we love relationships, and not only those involving people running hands in hands on the beach during sunset.
This is why, every single year, we had to reinvent and rethink around the concept and branding we initially created. Whether it is by involving papercrafting or vivid colors, we explored the visual implications of creativity.